Boutique web studio in Tampa, Florida. · Limited client list. · Retainer-based relationships. · Human-read inquiries. · Personal responses. · No automated support loops. · Long-term clients only. · Selective by design. · Boutique web studio in Tampa, Florida. · Limited client list. · Retainer-based relationships. · Human-read inquiries. · Personal responses. · No automated support loops. · Long-term clients only. · Selective by design.Boutique web studio in Tampa, Florida. · Limited client list. · Retainer-based relationships. · Human-read inquiries. · Personal responses. · No automated support loops. · Long-term clients only. · Selective by design. · Boutique web studio in Tampa, Florida. · Limited client list. · Retainer-based relationships. · Human-read inquiries. · Personal responses. · No automated support loops. · Long-term clients only. · Selective by design.
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Referral-only for new clients. We read every inquiry personally.
We set up WooCommerce stores on WordPress so products, tax, shipping, and payments work on phones, orders land in your queue, and you can measure purchases before you scale ad spend. We build sound checkout plumbing. We do not guarantee revenue.
Thank you. We read every submission and reply on our usual business timeline.
An online store should let customers find products, see honest prices and shipping, pay without errors, and land in your order queue the way your office expects. We build and tune WooCommerce stores on WordPress for shops, suppliers, and service businesses that sell parts, kits, or subscriptions alongside their main site. That means product setup, tax and shipping rules, payment connections, checkout testing on phones, and reporting you can trust before you spend on ads.
Form submissionsExample
Last 28 days · example counts your office would recognize
94 leadsForms and calls tracked (example)
Pre-launch checklistExample
Forms tested on staging copy
Redirect map approved
Phone numbers match dispatch
Search Console verified
Open build tasks3 open
Build Service area page templates
Build Route contact form to dispatch inbox
Review Homepage photos from your team
What we handle on store projects
One team ties together what owners often split across a theme shop, a payment vendor, and a host that was never sized for checkout traffic: the catalog, the cart, how money moves, and how you know an order actually completed.
What we do not do
We do not guarantee revenue, conversion rate, average order value, or payment approval rates. We do not run your ads, set your prices, or promise that a plugin bundle will beat Amazon. We build sound checkout plumbing, test the paths customers use, and tell you honestly when the fix is hosting, a vendor ticket, or a rebuild.
Scope at a glance
Discovery through tested checkout, with optional care after go-live.
Catalog setup: simple products, variations, digital downloads vs shipped goods, and categories your staff can maintain without breaking the page.
Checkout and payments: card and common wallet flows wired to your processor, with test orders before you announce the store live.
Tax and shipping: rules that match how you actually ship (flat rate, zones, live quotes when your extensions support them).
Order flow: admin notifications, refund paths your team understands, and customer emails that show the right totals.
Measurement: purchase events and item data tied to Analytics and reporting your office recognizes.
Guarantee sales: demand, pricing, reviews, and fraud tools outside our scope still decide volume.
Skip test orders: we run real checkout paths on staging or a controlled live window before you push traffic.
Hide plugin risk: checkout extensions that fight each other get called out before go-live, not after chargebacks.
Leave you locked out: you keep payment, hosting, and store admin access unless you ask for managed care.
Vanish after launch: handoff notes cover what is live, who approves price changes, and where backups live.
When online stores hurt the business
Most store problems do not show up in a demo cart. They show up when a customer tries to pay on a phone, when shipping quotes double at the last step, or when your office never sees the order. These are situations we see often. Open any card for the pain, what we do, and what to expect in practice.
Example web project board · sample data, not a live client board
In progress
Build Service area page templates
Build Wire contact form to dispatch inbox
Waiting on you
Review Approve homepage headline and photos
Completed
Done Staging site approved for review
Done Redirect map documented
Checkout worked yesterday, broken today
A plugin update, theme change, or host PHP bump can stop payments without a clear error on the homepage.
Pain point: Customers report card errors or a blank thank-you page. Your dashboard shows abandoned carts spiking. Someone updated plugins on production without a backup or test copy.
What we do: We reproduce checkout on mobile and desktop, read error logs, and test on a staging copy when your hosting allows it. We narrow payment plugin vs theme conflicts, patch or roll back, and verify a full test order before you turn ads back on.
In practice: Working checkout and order emails first. Deeper cleanup may continue under maintenance if the store was neglected.
Cart looks fine until shipping or tax surprises
Customers bail when the total jumps at the last step or when free shipping rules do not match reality.
Pain point: You promised flat-rate shipping in marketing, but checkout pulls live API quotes that time out. Tax shows wrong for one state. Coupons stack in ways you never intended.
What we do: We map how you actually ship and tax, configure zones and rules in plain terms, and test edge cases (heavy items, mixed carts, digital plus physical). When live shipping APIs fail under load, we document fallback behavior your team can explain to customers.
In practice: Checkout totals that match what your office would quote on the phone. We do not promise zero cart abandonment; we remove obvious math and rule surprises.
Catalog chaos slows every update
Hundreds of SKUs, messy variations, or duplicate products make the admin unusable for your staff.
Pain point: Adding one part takes twenty clicks. Images break on variations. Search on the storefront returns junk because categories were never cleaned up after a migration.
What we do: We structure products for how your team works: sensible categories, variation patterns, import paths when you have a spreadsheet, and caching tuned so large catalogs stay usable on the host you have (or recommend hosting changes when the server is the bottleneck).
In practice: A catalog your office can update without calling a developer for every price change. Very large catalogs may still need ongoing care; we say that up front.
Ads send traffic but nobody trusts the numbers
Purchase reporting does not match what accounting sees, so budget decisions feel like guesswork.
Pain point: Analytics shows purchases that never hit the bank account, or misses orders that did. Consent banners block tags. Multiple plugins all claim to track the same sale.
What we do: We align purchase events with thank-you pages and your processor, reduce duplicate firing where we can, and coordinate with our Google setup work so Ads and Analytics see the same definitions your team uses internally.
In practice: Clearer reporting before you scale spend. We do not promise ROAS or cost per sale; we fix the pipe so you are not optimizing on fiction.
Store launched on hosting that cannot carry checkout
Shared plans crawl when real customers hit cart, payment, and email at once.
Pain point: Black Friday or a local ad push slows every page. Payment timeouts spike. The host suggests upgrading without explaining why checkout is heavier than a brochure site.
What we do: We right-size hosting for WooCommerce, tune caching so carts stay dynamic, and separate staging from live so tests do not starve paying customers.
In practice: Room to grow with honest talk about cost tiers. Traffic spikes and bot attacks can still overwhelm any plan; we document what to watch.
How a store project usually runs
Order shifts when checkout is already on fire. For new builds, the spine stays the same: understand what you sell and how orders should flow, build on a safe copy, test the paths customers use, then go live with notes your team can follow.
Discovery: product types, shipping regions, payment processor, who fulfills orders, and what a completed sale should trigger in email or your back office.
Foundation: WordPress and WooCommerce on hosting sized for checkout, with staging when your provider allows it.
Catalog and rules: products, tax, shipping, coupons, and customer-facing copy aligned with what your office would say on the phone.
Payments and checkout: processor connection, mobile-friendly checkout, and test orders through the full path (cart, pay, confirmation email, admin order).
Measure and verify: purchase reporting, speed checks on phones, and a written handoff: what is live, who approves price changes, and where backups live.
Recent launch steps
Example
Done Forms tested on staging copy
Done Redirects live for old service URLs
Done Analytics events verified for calls and forms
Done SSL certificate renewed
Next Handoff walkthrough with your office manager
What you walk away with
A product catalog structured so your team can add and edit items without breaking the storefront.
Checkout tested on phones and desktop with real payment flows (or sandbox mode) before you push traffic.
Tax and shipping rules documented in plain language, not buried in plugin screens nobody remembers.
Order notifications and customer emails that show the totals and line items your office expects.
Purchase measurement wired to analytics tools your team already checks, when scope includes reporting setup.
Handoff notes: plugins in use, staging access, backup location, and who to call when checkout breaks after an update.
Honest limits: what we do not promise
Revenue, conversion rate, average order value, and payment approval rates depend on demand, pricing, reviews, fraud rules, and how you fulfill orders. We build sound checkout plumbing and help you measure honestly. Written sales guarantees belong in your business plan, not on a vendor page.
Risks you should still plan for:
Processor holds, chargebacks, and fraud filters your bank controls, not your web team.
Plugin updates that change checkout behavior until someone tests on staging.
Traffic spikes or bot attacks that slow cart and payment on undersized hosting.
Marketplaces and big-box competitors undercutting on price and shipping speed.
Tell us what you sell, how you ship, your payment processor, catalog size, and whether checkout is broken today or still on the drawing board. We respond with a practical scope: what we would configure, what we would test, and where honest limits sit.
Pair store work with maintenance if the site is live and changing often.
When production speed, experience, business logic, and maintenance stay connected, the website stops being a brochure and starts supporting calls, forms, and operations.
What this looks like in practice
Pages, forms, and tools that report to the same lead definitions your office uses.
Documented hosting access and third-party connections instead of mystery logins.
One accountable team across design, development, search structure, and day-to-day care.
Room to add service lines, cities, promos, and custom tools without starting over.
Why it matters
Fewer vendor handoffs and fewer leaks between find, call, and booked job.
Tap a row on the page to open the matching panel. Each note explains what usually happens, what Archi FX does instead, and why it matters to calls and booked work.
Typical one-off model
Launch-focused
A hard launch date often wins over the pages, forms, and tracking your office still needs on day one.
What this usually looks like
Scope gets trimmed so the site can go live on time, even when service pages or lead paths are still thin.
Forms, call tracking, and search basics wait for a later phase that may never get funded.
Stakeholders sign off on visuals while the parts that drive calls stay unfinished.
Why it matters
You celebrate launch week, then spend the busy season patching gaps while ads and referrals are already running.
Typical one-off model
Limited context
Most one-off shops learn the folder and the mockup, not how your team qualifies a lead or books a job.
What this usually looks like
Copy sounds generic because nobody sat with dispatch or sales on what counts as a good lead.
Service lines, territories, and seasonality get flattened into template language.
Each new vendor starts from zero because the last handoff lived in email, not in documented business rules.
Why it matters
The site reads like a brochure while your crew talks like a service company on the phone.
Typical one-off model
Short-term decisions
Fast choices during the build trade long-term upkeep for speed before the final invoice.
What this usually looks like
Plugins and page builders get picked because they are fast, not because your staff can maintain them.
Measurement and form routing are wired once, then rarely tested after the next plugin update.
Reuse and documentation lose to whatever closes the milestone list.
Why it matters
Small shortcuts become rework when something breaks, tracking drifts, or Google cannot parse what you actually sell.
Typical one-off model
Future fixes become separate problems
After handoff, every fix is a fresh project with a new scope line and a new person catching up.
What this usually looks like
A broken form or a campaign landing page waits for a statement of work before anyone touches it.
You re-explain the business, logins, and hosting setup to a rotating cast of freelancers or agencies.
Small requests get priced like full projects because there is no ongoing relationship.
Why it matters
Response time and cost spike right when you need a page live this week or a form fix before the weekend.
Typical one-off model
No long-term ownership
Once the build invoice is paid, there is no named owner for the parts that keep leads moving.
What this usually looks like
Hosting, WordPress updates, and plugin conflicts bounce between the host, the designer, and whoever answered last.
Nobody audits whether calls and forms still record after a theme or ad change.
Marketing waits on a queue while the site owner hunts for someone available.
Why it matters
Your team sends emails and opens tickets while leads leak and campaigns stall.
Archi FX retainer
Business-focused
The backlog stays tied to what ownership measures: calls, booked work, findability, and trust on the site.
What we do instead
We plan work against lead paths and service lines, not only against a launch checklist.
We flag when a technical shortcut will cost you during peak season or paid traffic.
We review what changed after major updates so forms and tracking still match how you sell.
Why it matters
Technology choices serve the scorecard you already use, not a date on a project plan.
We improve page speed, local content, crawl structure, service pages, and technical basics so search engines can understand what your business actually does.
What we handle
Mobile speed spot checks on pages that actually convert.
Service and local page structure search engines can parse.
Honest titles, headings, and internal links that match customer intent.
Crawl hygiene after redesigns, plugin changes, or new service lines.
Why it matters
Google can read what you sell and where you work. Rankings still depend on market, season, and competition; we do not promise positions.