Cookie Policy

Effective Date: May 31, 2026

This Cookie Policy explains how Archi FX LLC, a Florida limited liability company, uses cookies, pixels, tags, scripts, analytics tools, advertising technologies, local storage, session storage, server logs, and similar tracking technologies on https://archifx.com and any related pages, landing pages, forms, portals, dashboards, software tools, or digital systems operated by Archi FX.

For purposes of this Cookie Policy, “Archi FX,” “Company,” “we,” “our,” and “us” refer to Archi FX LLC. “You,” “your,” “visitor,” “client,” “customer,” or “user” refers to any person or business that visits our website, submits information, interacts with our systems, uses our services, or communicates with us.

This Cookie Policy should be read together with our Privacy Policy and Terms of Use.

By using archifx.com, you acknowledge that cookies and similar technologies may be used as described in this Cookie Policy. Where consent, opt-out rights, or specific notices are required by applicable law, Archi FX will make reasonable efforts to provide and honor those choices.

1. What Cookies and Tracking Technologies Are

Cookies are small files placed on your browser or device when you visit a website. Cookies can help websites function, remember preferences, understand visitor behavior, measure performance, prevent abuse, and support marketing.

Similar technologies may include:

• Pixels.
• Tags.
• Scripts.
• Web beacons.
• Local storage.
• Session storage.
• Tracking links.
• Server logs.
• Device identifiers.
• Analytics identifiers.
• Advertising identifiers.
• Conversion tracking tools.
• Form tracking tools.
• Heatmap or session tools.
• Security and spam-prevention tools.
• These technologies may collect information about your device, browser, activity, preferences, visit history, traffic source, page interactions, form behavior, and other technical or usage data.

2. Why Archi FX Uses Cookies and Similar Technologies

Archi FX uses cookies and similar technologies to operate and improve our website, understand how visitors interact with our content, measure marketing performance, protect our systems, improve user experience, and support business communications.

We may use cookies and tracking technologies to:

• Operate the website.
• Maintain website functionality.
• Remember preferences.
• Improve website performance.
• Understand page traffic.
• Measure visitor activity.
• Track form submissions.
• Analyze traffic sources.
• Measure advertising performance.
• Measure SEO and content performance.
• Detect technical errors.
• Improve landing pages.
• Understand conversion paths.
• Monitor security.
• Prevent spam or abuse.
• Protect forms.
• Support retargeting or remarketing where permitted.
• Improve our services.
• Evaluate business inquiries.
• Support internal reporting.
• Maintain client systems where applicable.
• We use this information to make better business, marketing, technical, and website decisions.

3. First-Party Cookies and Internal Analytics

Archi FX may use first-party cookies and internal analytics systems that are operated by us or configured directly for our own website and business purposes.

These tools may help us understand:

• Which pages are visited.
• How visitors move through the website.
• How long visitors stay on pages.
• Which forms are submitted.
• Which traffic sources produce inquiries.
• Which campaigns produce activity.
• Which devices and browsers are being used.
• Which content performs better.
• Where technical errors occur.
• How users interact with landing pages.
• Whether website changes improve performance.

First-party analytics may collect information such as:

• IP address.
• Browser type.
• Device type.
• Operating system.
• Referring website.
• Pages visited.
• Date and time of visit.
• Approximate location based on IP address.
• Session activity.
• Click activity.
• Form interaction data.
• UTM parameters.
• Landing page source.
• Conversion events.
• Technical logs.
• Security logs.
• This information may be used by Archi FX for website improvement, business analysis, marketing performance review, lead attribution, security monitoring, troubleshooting, and service improvement.
• Where applicable law requires consent, notice, opt-out rights, or other privacy controls for first-party analytics, Archi FX will make reasonable efforts to comply with those requirements.

4. Third-Party Cookies and Tools

Archi FX may use third-party tools that place or read cookies, pixels, tags, scripts, or similar technologies.

These third-party tools may include:

• Google Analytics.
• Google Tag Manager.
• Google Ads.
• Google Search Console.
• Meta Pixel.
• LinkedIn Insight Tag.
• Microsoft Advertising.
• Microsoft Clarity.
• Hotjar.
• Call tracking platforms.
• CRM systems.
• Email marketing platforms.
• Form tools.
• Scheduling tools.
• Spam prevention tools.
• Security tools.
• Hosting analytics.
• Content delivery networks.
• Payment processors.
• Advertising networks.
• Analytics providers.
• AI-assisted workflow tools.
• Other marketing, analytics, security, or software providers.
• These providers may collect or receive information about your activity on archifx.com or related systems. Their use of information is governed by their own privacy policies, cookie policies, terms, and platform settings.
• Archi FX does not control every aspect of how third-party platforms independently process data. However, where Archi FX configures these tools, we make reasonable efforts to use them for legitimate business purposes and in accordance with applicable privacy requirements.

5. Categories of Cookies We May Use

Archi FX may use the following categories of cookies and similar technologies.

Strictly Necessary Cookies

These cookies are required for the website or system to function properly. They may support basic features such as page loading, security, form protection, session management, login access, fraud prevention, spam prevention, and system stability.

Without these cookies, some parts of the website or related systems may not work correctly.

Strictly necessary cookies may be used without consent where permitted by law.

Performance and Analytics Cookies

These cookies help us understand how visitors use our website and systems. They may show which pages are visited, how users move through the site, what traffic sources bring visitors, whether forms are completed, and whether technical issues occur.

We use this information to improve website structure, content, performance, marketing, user experience, and business operations.

Functional Cookies

These cookies help remember choices or improve convenience. They may support saved preferences, form behavior, display settings, user interface preferences, or other functionality.

Advertising and Marketing Cookies

These cookies may be used to measure advertising performance, track conversions, build remarketing audiences, limit repeated ads, understand campaign results, and deliver more relevant advertising where permitted by law.

Advertising and marketing cookies may be placed by third-party platforms such as Google, Meta, LinkedIn, Microsoft, or other advertising providers.

Where applicable law requires consent or an opt-out for advertising cookies, Archi FX will make reasonable efforts to provide and honor those choices.

Security and Abuse-Prevention Cookies

These cookies and technologies help protect the website, forms, servers, dashboards, and systems from spam, bots, fraud, abuse, unauthorized access, malicious traffic, and security threats.

Security technologies may collect IP addresses, device data, browser details, behavior patterns, access logs, error logs, and threat indicators.

6. Analytics and Tracking Without Selling Personal Information

Archi FX uses analytics to understand and improve its own website, marketing, service performance, technical systems, and business operations.

Archi FX does not sell personal information in the ordinary sense of exchanging personal information for money.

However, some privacy laws may define certain advertising, analytics, retargeting, cross-context behavioral advertising, or data-sharing activities as a “sale,” “sharing,” “targeted advertising,” or similar regulated activity, even when no money is exchanged. California, for example, gives consumers the right to opt out of certain sale or sharing of personal information, including via Global Privacy Control in covered cases.

Where such laws apply to Archi FX and the relevant data activity, Archi FX will make reasonable efforts to provide required notices, honor applicable opt-out requests, and limit or disable regulated tracking where legally required.

7. Targeted Advertising and Remarketing

Archi FX may use advertising platforms to promote its services and measure campaign performance.

These platforms may use cookies, pixels, tags, or similar technologies to:

• Measure ad clicks.
• Track website visits after ad interactions.
• Measure form submissions.
• Attribute leads to campaigns.
• Build remarketing audiences.
• Show ads to prior website visitors.
• Limit ad frequency.
• Improve ad targeting.
• Understand campaign performance.
• This may involve third-party platforms processing information such as IP address, browser data, device identifiers, cookie identifiers, page visits, event activity, traffic source, approximate location, and conversion events.
• Where legally required, users may have the right to opt out of certain targeted advertising, sale, or sharing activities. Archi FX will make reasonable efforts to honor those rights where they apply.

8. Internal Business Analytics

In addition to standard third-party tools, Archi FX may use its own internal analytics, server logs, dashboards, lead attribution systems, traffic reports, conversion tracking, and first-party tracking methods.

These tools may help us understand how our own website and business systems are performing.

Internal analytics may be used to:

• Track page views.
• Monitor form conversions.
• Review traffic sources.
• Identify technical issues.
• Measure landing page performance.
• Review content engagement.
• Analyze campaign performance.
• Attribute leads to marketing channels.
• Detect spam or abuse.
• Improve website structure.
• Improve client intake.
• Improve internal reporting.
• Improve sales and follow-up workflows.
• Internal analytics may be stored in systems controlled by Archi FX or in third-party infrastructure configured for Archi FX.
• Where internal analytics include personal information, Archi FX handles that information according to its Privacy Policy and applicable law.

9. Consent and Legal Compliance

Cookie and tracking laws vary by location. Some jurisdictions require consent before certain cookies are placed. Some jurisdictions require an opt-out. Some allow certain first-party analytics with notice. Some regulate targeted advertising or data sharing.

Archi FX’s intent is to use cookies and tracking technologies for legitimate business purposes and to comply with applicable privacy and cookie laws where they apply.

Where legally required, Archi FX may:

• Display a cookie banner.
• Request consent.
• Allow users to reject non-essential cookies.
• Provide opt-out choices.
• Honor legally required browser-based signals.
• Limit certain tracking.
• Disable certain cookies before consent.
• Provide privacy request options.
• Update disclosures.
• Adjust tracking practices.
• If a particular cookie, pixel, tag, script, analytics method, or tracking activity is prohibited by applicable law in a specific context, Archi FX’s policy is to avoid that prohibited use, disable it when required, or seek legally appropriate consent before using it.
• Nothing in this Cookie Policy is intended to claim a right to track users in a way that violates applicable law.

10. Global Privacy Control and Browser Signals

Some browsers or browser extensions may send privacy preference signals, including Global Privacy Control or similar signals.

Where applicable law requires recognition of such signals and where Archi FX is legally required to honor them, Archi FX will make reasonable efforts to process those signals as required.

Because browser signals and technical standards may vary, not all signals may be recognized in every context.

11. How You Can Control Cookies

You may control cookies and similar technologies in several ways.

You can usually configure your browser to:

• Block cookies.
• Delete cookies.
• Warn before cookies are placed.
• Disable third-party cookies.
• Clear browsing data.
• Limit tracking.
• Use private browsing.
• Send privacy preference signals.
• Browser controls vary by provider and device.
• You may also be able to adjust advertising preferences through advertising platforms, device settings, or industry opt-out tools.
• If Archi FX provides a cookie banner or preference center, you may use it to manage available cookie choices.
• Blocking cookies may affect website functionality, form behavior, analytics accuracy, login access, personalization, security checks, or certain features.

12. Third-Party Opt-Outs

Some third-party platforms provide their own privacy controls, opt-outs, or ad preference tools.

These may include controls offered by:

• Google.
• Meta.
• LinkedIn.
• Microsoft.
• Browser providers.
• Mobile device operating systems.
• Advertising industry opt-out programs.
• Analytics providers.
• Archi FX does not control all third-party opt-out systems and cannot guarantee that every third-party tool will respond to every opt-out request in the same way.
• Where legally required and technically feasible, Archi FX will make reasonable efforts to configure its own use of third-party tools in accordance with applicable consent and opt-out requirements.

13. Server Logs and Technical Data

Even if cookies are disabled, Archi FX and its hosting or security providers may collect certain technical information automatically through server logs and security systems.

This may include:

• IP address.
• Date and time of request.
• Pages requested.
• Browser type.
• Operating system.
• Referring URL.
• Error logs.
• Security logs.
• Device information.
• Traffic patterns.
• Bot activity.
• Threat indicators.

Server logs may be used for:

• Website operation.
• Security monitoring.
• Fraud prevention.
• Spam prevention.
• Troubleshooting.
• Performance monitoring.
• Abuse detection.
• Legal compliance.
• Protecting Archi FX systems.
• Server logs and strictly necessary technical data may be collected where needed to operate and protect the website.

14. Cookies Used on Client Websites

Archi FX may build, manage, support, or maintain websites, landing pages, forms, analytics, advertising pixels, dashboards, and tracking systems for clients.

Client websites may use cookies and tracking technologies selected by the client, required by the client’s business operations, or configured as part of a project.

The client is responsible for:

• Maintaining its own Cookie Policy.
• Maintaining its own Privacy Policy.
• Determining which cookies and tools are used.
• Obtaining legally required consent.
• Providing opt-out mechanisms where required.
• Reviewing tracking tools.
• Approving analytics and advertising pixels.
• Complying with privacy and cookie laws.
• Responding to user privacy requests.
• Ensuring its business practices are lawful.
• Archi FX may assist with cookie notices, privacy tools, consent banners, or related language, but this assistance does not constitute legal advice.
• Clients should have their own attorney review all cookie, privacy, tracking, consent, advertising, SMS, email, and data collection practices.

15. Changes to Cookies and Tracking Tools

The cookies and tracking technologies used by Archi FX may change over time.

Changes may occur because of:

• Website updates.
• Marketing changes.
• Analytics changes.
• Security needs.
• Platform updates.
• Legal requirements.
• Vendor changes.
• Business needs.
• Technical improvements.
• Advertising changes.
• Archi FX may add, remove, replace, disable, or modify cookies and tracking technologies at any time, subject to applicable law.
• We may update this Cookie Policy when our practices materially change.

16. Data Retention for Cookie and Analytics Data

Cookie, analytics, log, and tracking data may be retained for different periods depending on the tool, provider, purpose, and legal requirements.

Retention periods may vary for:

• Analytics reports.
• Server logs.
• Security logs.
• Advertising data.
• Conversion data.
• CRM records.
• Lead attribution data.
• Session data.
• Internal dashboards.
• Backup systems.
• Business records.
• Archi FX retains cookie and analytics-related information for as long as reasonably necessary for business, marketing, security, technical, legal, accounting, reporting, dispute resolution, or compliance purposes.
• Third-party providers may maintain their own retention schedules.

17. Updates to This Cookie Policy

Archi FX may update this Cookie Policy at any time.

The updated Cookie Policy will be posted on archifx.com with a revised effective date.

Your continued use of archifx.com after an updated Cookie Policy is posted means you acknowledge the updated Cookie Policy.

You should review this Cookie Policy periodically.

18. Contact Information

Questions or requests about this Cookie Policy may be directed to:

• Archi FX LLC
• Website: https://archifx.com
• Email: brian@archifx.com

19. Final Acknowledgment

By using archifx.com, submitting a form, interacting with our systems, or continuing to use Archi FX services, you acknowledge that cookies and similar technologies may be used as described in this Cookie Policy.

Archi FX uses cookies, first-party analytics, internal analytics, server logs, third-party analytics, advertising tools, and related technologies for legitimate business, marketing, technical, security, and operational purposes. Where applicable law requires consent, notice, opt-out rights, or other privacy controls, Archi FX’s policy is to make reasonable efforts to comply with those requirements and to avoid prohibited tracking practices.