Archi FX is a boutique web studio in Tampa, Florida. We intentionally limit how many clients we take on. We read every inquiry and respond personally. Not every request becomes a client engagement.

Archi FX

From discovery through launch and handoff

Website design that helps your business grow

We design and build websites for contractors and service companies that need more than a pretty homepage. You get clear service pages, mobile-friendly layouts, honest SEO structure, reliable forms, and a launch plan your team can run. When you need it, we stay for care, fixes, and measured improvements.

Discuss your website project Fix an urgent site issue

Client-approved example

Patho3Gen Solutions

A live marketing site for regulated-facility equipment: clear product stories, technical proof, and lead paths that match how technical buyers actually decide. Built with custom application work behind the pages, not a generic brochure template.

  • Shallow live desktop preview: open the real site in a new tab when you want the full page.
  • Structured service and proof pages your ops team can extend without breaking layout.
  • Staging-backed releases so public copy stays aligned with compliance review.
Live site (patho3gen.com) Full case study

Desktop crop (live)

Crop shows the first viewport only. Use Live site for the full scroll.

A professional website should make your business look trustworthy, load fast on phones, show up when people search, and send leads to the right inbox or phone. We design and build sites for service businesses, then help you keep them working after launch. That includes page structure, SEO basics, hosting handoffs, forms, and measurement so you are not guessing whether the site is doing its job.

What we handle on web projects

One team ties together the pieces owners often split across freelancers and tools: the public site, hosting reality, how leads arrive, and how you know the site is doing its job after launch.

Scope at a glance

Discovery through handoff, with optional care after go-live.

  • Discovery and structure: goals, services you sell, service areas, proof you want shown, and what a qualified lead looks like for your office.
  • Design and build: layouts that work on phones, readable type, and components your staff can update without breaking the page.
  • Search-ready pages: honest titles and internal links; deeper campaigns pair with our organic SEO work.
  • Forms and measurement: routed notifications, basic spam controls, and reporting tied to calls and form fills your team recognizes.
  • Launch discipline: Staging checks, redirects, DNS and HTTPS sanity, and handoff notes the next vendor can follow.
  • After launch: optional maintenance, hosting help, or urgent fixes when priorities shift.

Why many websites fail the business

Most problems do not show up in a pretty mockup. They show up when the site goes live: test pages indexed by Google, duplicated service pages, old phone numbers in forms, slow load times in the field, or analytics that never matched how your office counts leads. Cheap or rushed launches skip the unglamorous work that keeps a site trustworthy. We focus on that work so your team can stay focused on customers.

Common situations we fix or rebuild

Here are problems we see often when someone takes over a site or rebuilds after a DIY tool, template shop, or unfinished project. Open any card for a plain-English read.

Fast design tools, missing launch basics

The pages look fine in preview, but domain, security, DNS , and Google setup were never finished.

What goes wrong: The team celebrates “live” while Search Console is unverified, the sitemap still lists template URLs, and your public phone on the page does not match dispatch. Assistants and maps can pick up the wrong facts.

What we do: We align the real domain, verify tools, fix online listings where we can, and tighten on-page copy so SEO and answer snippets reflect facts you endorse. We document what is official versus draft.

In practice: One clear plan for redirects, forms, and staging checks so changes do not fight call tracking or ads.

Hosting nobody is accountable for

Fast previews do not answer who owns backups, renewals, or emergency access.

What goes wrong: Passwords live in random chats, the person who pointed the domain left, and nobody knows which account bills the server. Nighttime errors become a guessing game.

What we do: We match hosting and delivery to what you actually run (WordPress, PHP, or static sites), document access, and write simple runbooks: publish steps, rollback , certificate renewal, and who approves live changes.

In practice: Fewer “can we go live Friday?” scrambles and more repeatable releases. We do not promise perfect uptime; we reduce mystery outages.

Landing pages for ads that rot quietly

Your Google Ads team needs stable pages, honest headlines, and message match.

What goes wrong: Each new city or offer copies an old page. Phone numbers drift, headings do not match the ad, and mobile visitors bounce before they call.

What we do: We build repeatable landing patterns with shared components, tracked calls-to-action, and guardrails on copy, coordinated with Google Ads setup and care.

In practice: Faster approvals, cleaner audits, and reporting that ties visits to the actions you care about.

Security, forms, and admin access

A good-looking front end still needs safe forms, sane permissions, and a plan when something breaks.

What goes wrong: Old dependencies, wide-open file uploads, or privacy banners that do not match real tracking. Nobody knows who to call after hours.

What we do: We review the risk that fits your site class, tighten headers and login where it matters, pair forms with validation and spam controls, and connect ongoing work to care plans or urgent repair help. We do not sell “unhackable”; we remove lazy weak spots.

In practice: Named owners for updates, backups, and escalation, with fewer shared passwords floating in chat.

Design, page structure, and search-friendly copy

Google and AI-assisted answers reward clarity: one main topic per page, titles that match the headline, internal links that match how customers ask for help, and structured data only where it matches what people actually see. We build pages trades can extend: service areas, emergency paths, proof, and optional pricing you choose to publish. Rankings still depend on competition and platform behavior; we focus on honest representation and sound basics. Deeper work lives on our organic SEO page.

Analytics, Search Console, and numbers you can trust

A dashboard only helps if events match reality: calls, form fills, and purchases your office recognizes. We set up GA4 and Search Console to respect your published consent choices and tie reports to dispatch reality. More console and Workspace setup lives under Google services setup.

Top campaigns
Landing pages

Lead intake: typical email vs what we wire

When a form fires, someone has to route the lead. Many setups stop at name, phone, email, and a short message, almost like a rubber stamp. We treat the notification as part of the system: landing URL, query string, UTM parameters when the click used tagged links, referrer when the browser still sends it, and optional ids so threads in your inbox do not fork. We stay realistic: privacy controls and in-app browsers hide referrers, organic visits often look direct, and AI or assistant traffic does not arrive with a neat label unless you standardize tracked URLs and measurement you trust.

Typical template email

What we wire when you want context

Samples are illustrative. Your fields, routing rules, and CRM handoff depend on what you approve in discovery.

Comparison of what often ships by default versus what we can add to lead notifications
Signal Typical default What we add (when you want it)
Name, phone, email, message Usually included Included, with validation you define
Landing page URL + query string Often missing or generic “contact page” line only Full URL your visitor submitted from (helps match ads to landing copy)
UTM parameters (source, medium, campaign) Rarely shown in the email Parsed into the body or headers when the visit used a tagged link; can pair with source logos in HTML templates
Referrer Rarely shown Included when the browser sends it; expect blanks on some mobile and privacy setups
Paid social (for example LinkedIn) Often looks like just another form Clearer when UTMs or referrers survive the click path you use
AI assistants or chat referrals Usually not labeled as such in email Not something browsers reliably stamp on forms. Use tagged links, landing discipline, and analytics you trust to triage “direct” spikes
Stable id for replies Varies Optional submission id so dispatch threads do not fork

Where the site runs and who approves changes

You should know where files live, which account owns DNS , how HTTPS renews, and who approves a change during a busy week. We favor setups your next vendor can understand: WordPress when you need fast editorial changes, custom PHP or Node when the product demands it, static hosting when that truly fits. The right choice is the one your operation can keep running.

AI can help draft. Humans still own what goes live.

We use AI and templates where they save time, but production sites need reviews, tests, and a way to roll back when something breaks. We wire models only where they earn their place and keep your team accountable for customer-facing copy.

Logos identify common third-party tools. They are not endorsements, and we implement what fits your product and policy constraints.

Models and platforms we build with

The same names power production features, internal tools, and the signals search and assistive AI read. You keep ownership of data, prompts, and governance while we integrate what fits your host, compliance, and roadmap.

Logos identify common third-party tools. They are not endorsements, and we implement what fits your product and policy constraints.

How a project usually runs

Order changes when you are cleaning up an emergency or inheriting half-finished work. Most rebuilds still follow this spine so surprises surface before go-live.

  1. Discovery: goals, timelines, content owners, existing analytics or forms, and known risks (ads, call tracking, compliance).
  2. Plan: page map, templates you need, hosting and DNS reality, and approval paths for copy and design.
  3. Build: implementation in staging , components, integrations, SEO -aware structure, and internal review checkpoints.
  4. Pre-launch: redirect plan, tracking test events, performance and accessibility spot checks, and a short publish window your team expects.
  5. Launch and handoff: smoke tests on phones, written runbook (who approves changes, where backups live), and optional training on updates.

Why service businesses hire Archi FX for site work

  • Honest limits on rankings, lead volume, and security: we say what we control and what the market or attackers still decide.
  • Clear ownership through launch and handoff, with fewer mystery passwords in chat.

What you get

  • Page layout and URLs that match how you sell: services, areas, emergencies, and proof you choose to show.
  • Performance-minded front ends: image discipline, careful fonts, and third-party scripts kept under control so mobile speed does not collapse after launch.
  • Accessibility baselines: semantic structure, focus order, and contrast on real components. Formal WCAG certification is a separate engagement unless you contract it.
  • Staging , publish notes, and operator checklists so updates are repeatable, not one-person mystery work.

Snags, limits, and what we do not promise

We do not guarantee rankings, lead counts, perfect security, or Lighthouse scores on a fixed calendar. Those depend on competitors, ads, criminal activity, and product changes outside our control. We deliver a sound site, align measurement with your risk comfort, and help you read results honestly.

Common snags during builds:

  • Overlapping themes or plugins fighting for the same behavior.
  • Editors breaking layouts when fields are too loose.
  • Missing events in analytics for the actions you actually measure, so tuning becomes guesswork.

Related services

Organic SEO and local visibility After structure and content are stable. Google Ads Paid traffic aligned to new landing pages. Google Analytics and Workspace setup Cleaner measurement and console hygiene. WooCommerce and store builds When commerce is core to the project. Domains and DNS organization Before or during a migration.

Ready to scope a site that fits how you work?

Share timelines, URLs we should review, and access you can hand off. We respond with a practical plan: discovery scope, risks we already see, and how launch would run with your team. Browse the portfolio for client-approved work, or talk to us about maintenance if the site is live and needs steady care.

Contact Archi FX View portfolio